Web Content & SEO

Wrote and developed blog content with a dual focus on creative engagement and strategic impact. Each piece was designed to both promote products and deliver genuine value to readers through how-to guides, seasonal insights, and evergreen resources. 

Content was optimized for search engines to increase organic traffic, while maintaining a tone and structure that made it easy to repurpose across email, social media, and campaign messaging. This approach supported long-term visibility, enhanced brand authority, and contributed to a more efficient content production pipeline.