With a strong foundation in marketing and a focus on data-driven strategy, I bring a blend of creative and analytical skills to every project. From SEO and content creation to email automation and performance analytics, my experience is backed by formal education, industry certification, and hands-on expertise with a variety of tools and platforms.
Bachelor’s Degree - University of Washington (Graduated 2013)
Master’s Degree student in Marketing Analytics (projected graduation: October 2025)
Advanced training in data-driven marketing strategies, predictive analytics, and consumer insights.
Certified Digital Marketing Professional, Digital Marketing Institute
Comprehensive certification covering SEO, content marketing, social media, PPC, email marketing, and analytics best practices.
3+ years in marketing
Hands-on experience executing multi-channel campaigns, brand positioning, and market research across diverse industries.
Copywriting
Skilled in crafting compelling, clear, and conversion-focused copy for digital, email, and social media channels.
SEO (on-page and off-page)
Expertise in keyword research, technical SEO, link building, and content optimization to improve organic search rankings.
Email marketing automation, user journeys, and lifecycle campaign management
Designed and managed automated workflows and personalized campaigns that nurture leads and boost customer retention.
Technical: HTML for email and web content formatting; Tessitura ticketing platform and audience analytics; Twilio for SMS campaigns; SEMrush for keyword and competitor analysis; GA4 for performance tracking and reporting.
CMS Platforms: Proficient in WordPress, Silverstripe, Peppered, Squarespace, and others, enabling efficient website content management and updates.
Email Service Providers: Experienced with ActiveCampaign, Mailchimp, ConvertKit, and additional platforms to create targeted, automated email marketing campaigns.