Created newsletters and email campaigns for a wide range of products and audiences across multiple genres, focusing on conversions.
Managed end-to-end execution, including copywriting, subject line development, visual direction, and audience segmentation. Each campaign was customized to its target audience, resulting in increased open and click-through rates, stronger brand engagement, and more efficient workflows.
Gripping subject lines, relevant copy, and a highly targeted audience led to a 5.5% CTR and increase in revenue by 62%.
Achieved a 12.3% click-to-purchase conversion rate from a 3-email campaign, significantly outperforming industry averages.
Reached an 49% open rate and 9.6% increase in revenue from a single email campaign.
Developed pillar blog content into a 5-part Holiday Email Campaign, aligning messaging across channels
Result: Unified storytelling across web, social, and email, improving workflow efficiency and brand cohesion.
